These days just about everyone uses Facebook. Whether you’re in it for business and social media marketing, or for personal or casual use, Facebook is many people’s first go-to place for social media. And what’s the first thing you see when you go to someone’s Facebook page? Why their Facebook cover photo, of course. The cover photo area on your Facebook page is prime visual real estate, so why not use it to your best advantage?
Getting the Most Out of Your Facebook Cover Photo
Whether you’re a personal Facebook user or are using Facebook for business, your Facebook cover photo will create the viewer’s first impression. The cool thing is, it’s not hard to make a surprisingly good Facebook cover photo–all you need to do is give some thought to what first impression you’d like to create. What makes you unique? Has anything happened recently that you can showcase? What parts of your life or business would you like Facebook viewers to focus on? All of these are fair game for image content on your Facebook cover. You can use one image or use a custom app like Photojoiner (a free, online Facebook cover editor) to make a collage of multiple photos. Just be aware that your cover photo needs to be a specific size–315 x 851 pixels (Photojoiner does this for you automatically).
Once you get your concept together, you’ll need to find or create the image(s) that best convey the feeling, branding, or information you’d like to get across. Then all you have to do is use a Facebook cover editor and voilá, you have an awesome cover.
Creating An Awesome Personal Facebook Cover Photo
The cover photo on your personal page should be something that reflects a bit about who you are. The cool thing is, you can change your cover photo any time you feel like it. With Photojoiner, it’s super easy–especially if you want to make a collage.
Use it to
reflect one or more aspects of yourself
make a collage of a recent trip you’ve taken
change with the seasons and/or get into the holiday spirit
share special moments like births, anniversaries, getting married, etc.
commemorate or show support for an event
Of course, you don’t have to make a collage, but we think they’re pretty cool! Photojoiner has lots of cool templates to choose from, including one for using just a single picture.
Making An Impact with A Business Facebook Cover Photo
If you use Facebook for marketing, many of your prospective clients will probably see your Facebook page long before they see your web page or anything else. That means you need to make an impression! And since we humans are far more visual than just about anything else and the Facebook cover is the first thing they’ll see, you owe to yourself to make the cover one worth remembering. Just make sure that your Facebook cover is not only consistent with your brand, but helps to set off your brand from others.
Ways to create impact:
Showcase different events, conferences, or awards.
Change your facebook cover with the seasons, showing your brand throughout the year.
Put your fans center stage, changing them out regularly–this not only can create excitement among your fans (who will be next?) but it also shows that you care about them, too.
Showcase different products each month, or different deals.
In the image above, Coca-Cola finds a way to showcase its theme that everyone around the world should be drinking/does drink Coke. This works perfectly with their vision, mission and marketing plan (look them up if you want to know more), plus it looks pretty cool too. And it’s a collage!
Facebook Cover Photos For Events
Your Facebook cover is a great place to generate excitement for an upcoming event. When you create a new event on Facebook and invite your friends to it, change your cover to reflect the event. This will double its exposure.Here just a few of the possibilities:
It’s an election year: put up a collage of your favorite candidate and encourage people to vote!
If there’s going to be prizes or awards at your event, show them off in your cover.
If there’s going to be entertainment, make a collage of all the different folks who will be onstage.
If you’re having a movie night, make a collage of your favorite scenes.
If you’re having a garden/work party, spruce up your page with a couple of cool photos to get folks motivated.
The possibilities are endless!
All you have to do is compile the photos and pop on over to the Photojoiner Facebook cover maker. Try it out–it’s fun, it always saves to the right size, and you’ll be delighted with different covers you can make!